Privacy Policy

Important notice

This Privacy Policy describes how we obtain and use your personal data, why we are allowed to do so by the law, who has access to your personal data and what your rights are. Please review it carefully.

We take your privacy seriously and use your personal data as further explained in this Privacy Policy. We are the “controller” of the personal data you provide to us.

You have the right to object to us processing your personal data for our legitimate business interests or for direct marketing purposes (including any related profiling).


All data subjects whose personal data is collected, in line with the requirements of the General Data Protection Regulation.


Bright-Hill Funerals is responsible for ensuring that this notice is made available to data subjects prior to  Bright-Hill Funerals collecting/processing their personal data. We do this by making this policy and notice available online..

Bright-Hill Funerals employees who process data and interact with data subjects will, where suitable, ensure that this notice is drawn to the data subject’s attention and, where required, secure their consent to the processing of their data.

Privacy notice

Who we are?

Nicola Hill trading as:

Bright-Hill Funerals
Isle of Wight
PO33 2TP
01983 717554

Data Collection and Use of Data

Personal data is any information which identifies you personally whether directly (for example, your name) or indirectly (for example, information about your use of our products and services)

We may collect the following data about you:

Personal data type:Source
Name, address, email address, contact details, relationship to the deceased (where applicable), web site subject via interview, survey, transaction details or correspondence (email, letter, telephone, our Site).

The personal data we may collect will be used for the following purposes:

  • For the fulfilment of your funeral service, or other requested service, including, where required;
  • The selection and engagement of a religious minister or life celebrant
    • Invoicing, payment collection and payment processing
  • Coronor, Crematorium, and other hospitals.
    •  referral to decisions made in previous historical funeral arrangements
    •  recording of instructor and instructions regarding the disposal or collection of cremated remains
  • When acting as a data processor for prepaid funeral plan providers
  • The checking correctness and forwarding of prepaid funeral plan applications to plan providers on behalf of the applicant.
    •  Once the plan has been accepted, we maintain a list of accepted plans that have been allocated to us for reference at the time of need.   We do not use this information for non-related purposes.

Respond to enquiries, complaints and disputes

  • We process your data to allow us to provide and personalise our services, answer your requests, enquiries, complaints and provide information on the services that we provide.
  • Details of visits to Sites
  • Details of your visits to our Site, including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
  • To send you service communications, including in relation to changes to our Trading Terms or Terms of Trading
  • We may use the contact details you have provided to us so that we can communicate with you about the products and services that we provide, including to let you know about major changes to those products and services or to the Trading Terms or Terms of Trading between us or to any related information.
  • Maintain our records and improve data accuracy
  • We will use your data to keep our records as accurate and up to date as possible.

Our legal basis for processing your personal data:

  • Fulfilment of a contract – regarding the funeral provision, invoicing and payment collection as per our Terms and Conditions. If we are unable to collect all of the data necessary, our ability to provide our products and services to you may be affected.

Any legitimate interests pursued by us, or third parties we use, are as follows:

  • Use of your personal data to ensure that we can; personalise our products and services for you, personalise our contact with you, comply with contractual obligations to you and third parties, provide staff training, carry out effective management and administration of our business, compliance with legal obligations, defend legal claims   and respond you enquiries you have made.Where we think there is a risk that one of your interests or fundamental rights and freedoms may be affected we will not process your personal data unless there is another legal ground for us to do so (either that we have obtained your consent to the processing or it is necessary for us to perform our contract with you or to comply with our legal obligations).


By consenting to this privacy notice you are giving us permission to process your personal data specifically for the purposes identified.

You may withdraw consent at any time by contacting us to update your preferences.


We may disclose your personal data if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to protect the rights, property, or safety, of our business, our customers or others. This includes, in specific cases, exchanging information with other organisations for the purposes of fraud protection.

In some cases, the personal data we collect from you may, for the purposes set out above, be transferred outside the European Economic Area (EEA) and such destinations may not have laws which protect your personal data to the same extent as in the EEA. We are required by data protection law to ensure that where we or our “processors” transfer your personal data outside of the EEA, it is treated securely and is protected against unauthorised access, loss or destruction, unlawful processing and any processing which is inconsistent with the purposes set out in this Privacy Policy.

Specifically, the following third parties may receive your personal data for the following purpose(s):

  • A crematorium for the purpose of allowing and organising the cremation of the deceased.
  • A nominated celebrant/minister for the purpose of arranging details of the funeral service.
  • Other funeral directors that may be involved in the arrangements, as necessary.
  • Third party organisations that may help us with regard to payment collection and other functions related to the performance of the contract.

Retention period

Bright-Hill Funerals will keep data for no longer than is necessary for the purposes(s) for which it was provided. What this means in practice will vary between different types of data. When determining the relevant retention periods, we take into account factors including:

  • customer expectations
  • legal obligation(s) under applicable law to retain data for a certain period of time;
  • statute of limitations under applicable law;
  • potential or actual disputes; and
  • guidelines issued by relevant data protection authorities.

Otherwise, we securely erase your personal data from our systems when it is no longer needed.

Specifically, Bright-Hill Funerals will process personal data for as long as is necessary to allow us to fulfil your funeral service and possible future needs and will store the personal data as follows;

  • Funeral Arrangement details, indefinitely
  • Because families often reply on our records when referring to previous family funerals.
  • Cremated remains register, indefinitely
  • Because we are often asked what has happened to a family member’s cremated remains.


  • Your data is stored in locked and secure unit.  Where data is stored digitally, the computers are kept up-to-date, password protected and include up-to-date antivirus\malware software.
  • Data is backed up regularly and password protected.

Your rights as a data subject

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right to be informed – You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights.
  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined in clause 5. below.

All of the above requests will be forwarded on should there be a third party involved (as stated in above) in the processing of your personal data.

Complaints and further details

In the event that you wish to know more about how Bright-Hill Funerals uses your data, or to make a complaint about how your personal data is being processed by Bright-Hill Funerals (or third parties as described above), or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Bright-Hill Funerals.

The details for each of these contacts are:

  Supervisory authority contact detailsBright-Hill Funerals  contact details:
Contact Name:Information Commissioner’s OfficeNicola Hill
  Bright-Hill Funerals
  20a Weeks Rd
  Isle of Wight
  PO33 2TP
Telephone:0303 123 111301983 717554

Links to other websites

Our website may contain hyperlinks to websites owned and operated by third parties. This Privacy Policy does not apply to those other websites. We encourage you to read the privacy statements on the other websites you visit, as they will govern the use of any personal data you provide when visiting those websites. We do not accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

Changes to this Privacy Policy

This Privacy Policy was last updated on April 2021.

This Privacy Policy may be updated from time to time, so please check it each time you provide personal data to us.

Online Privacy statement

Personal data

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:
“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

How we use your information

This privacy notice tells you how we, Bright-Hill Funerals, will collect and use your personal data for provision of services, cookies, complaints etc.

Why does Bright-Hill Funerals need to collect and store personal data?

In order for us to provide you with a funeral service we need to collect personal data for fulfilment of the contract and any related correspondence. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.

In terms of being contacted for marketing purposes Bright-Hill Funerals would contact you for separate consent.

Will Bright-Hill Funerals share my personal data with anyone else?

We may pass your personal data on to third-party service providers contracted to Bright-Hill Funerals in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide on behalf of Bright-Hill Funerals.   When they no longer need your data to fulfil this service, they will dispose of the details in line with Bright-Hill Funerals procedures.   If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.

How will Bright-Hill Funerals use the personal data it collects about me?

Bright-Hill Funerals will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavor to keep your information accurate and up to date, and not keep it for longer than is necessary.   Bright-Hill Funerals is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.

Under what circumstances will Bright-Hill Funerals contact me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions.   Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

Can I find out the personal data that the organisation holds about me?

Bright-Hill Funerals, at your request, can confirm what information we hold about you and how it is processed.   If Bright-Hill Funerals does hold personal data about you, you can request the following information:

  • Identity and the contact details of the person or organisation that has determined how and why to process your data.   In some cases, this will be a representative in the EU.
  • Contact details of the data protection officer, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  • If the processing is based on the legitimate interests of Bright-Hill Funerals or a third party, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • How long the data will be stored.
  • Details of your rights to correct, erase, restrict or object to such processing.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority.
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.


What are Cookies?

We may collect information about your use of our Site through cookies. Cookies are information that files stored on your computer, tablet or smartphone that help websites remember who you are and information about your visit. Cookies can help to display the information on our Site in a way that matches your interests. Most major websites use cookies.

What cookies may be used on this Site?

The cookies we and our business partners use on our Site are broadly grouped into the following categories:

  • Essential – Some of the cookies on our Site are essential for us to be able to provide you with a service you have requested. An example of this could be a cookie used to enable you to log into your account on our Site or which allows communication between your browser and our Site. Our cookie preference cookie described in the section “How can I reject or opt out of receiving cookies?” is also an essential cookie. You may not be able to use our Site without these cookies.
  • Analytics – We use analytics cookies to helps us understand how users engage with our Site. An example is counting the number of different people coming to our Site or using a particular feature, rather than the total number of times the site or feature is used. Without this cookie, if you visited our Site once each week for three weeks we would count you as three separate users. We would find it difficult to analyse how well our Site was performing and improve it without these cookies.
  • User Cookies – We use cookies to improve your experience by remembering your preferences so we know how you like to use our Site. Examples of this would be remembering you so that you are served with the same content or to remember you when you come back to our Site.
  • Social Sharing – We use third party cookies to allow you to share content directly on the social networking/sharing sites like Facebook, Twitter or Google+. Examples would be if you wanted to “like” or “tweet” about us or our products or services. Please see our “Third Party Cookies” section below for more details.
  • Interest-Based Advertising – You will have noticed that when you visit websites you will be shown adverts for products and services you may wish to buy. The money made by website owners for showing third party adverts on their websites often pays for the cost of running the website and therefore usually allows you to use the website without having to pay a registration or usage fee. To try and ensure that the adverts you see are relevant to you third party cookies may be used to collect information about the types of things that interest you, for example websites you visit and the geography that you are based in. Having these cookies does not increase the number of adverts you will be shown, but simply makes the adverts you see more relevant. Please see our “Third Party Cookies” section below for more details.

How can I reject or opt out of receiving cookies?

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting, you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use our Site. The “Help” menu of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. For more information about cookies and how to stop cookies being installed or how to delete existing cookies from your hard drive visit the following website:

Third party cookies

Some of the cookies described in the “What Cookies are used on our Site” section above are stored on your machine by third parties when you use our Site. Third parties may also read cookies on your browser to collect information or to serve content or advertisements to you. We have no control over these cookies or how the third parties use them. They are used to allow that third party to provide a service to us, for example analytics. For more information on these cookies and how to disable them, please see:

  • Internet Advertising Bureau website at where you will be able to opt-out of receiving Interest-Based Advertising cookies from some of the third parties listed below; and/or
  • If you want to know more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium’s website.

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